Water Soluble Colors are a type of food dye that can dissolve in water and create a consistent, uniform color in food products. They are used in a variety of food and beverage applications, including baked goods, confectionery, beverages, and dairy products. They are often preferred over oil-soluble colors, as they are easier to mix and incorporate into food products. Water Soluble Colors are generally considered safe for human consumption and are widely used in the food industry. However, excessive intake can lead to negative side effects and regulatory agencies such as the FDA closely monitor their use.